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Obituary: Frank Magid/Television consultant developed 'Action News' format in 1970s
Frank Magid, the television "news doctor" whose survey research and advice to local television stations in the 1970s resulted in co-anchors who chatted between stories, fast-paced graphics, sports tickers and live shots, and a heavy reliance on both crime coverage and feel-good segments, died Friday of lymphoma in Santa Barbara, Calif. He was 78. "Action News," as Mr. Magid dubbed his format, revolutionized broadcast news operations from Cedar Rapids to Kuala Lumpur. At a time when most local TV...
Full Story: Pittsburgh Post-Gazette
 
 
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